Lena Petersson founded Flerveis Communication & Consulting in 2015. Lena Petersson is a well known figure within the Norwegian and Nordic travel business. As the communication- and marketing director for Star Tour/TUI for several years, head of Communication and Social media for TUI Nordic and previous head of Norwegian Tourist Board in Milan and working for Norway´s biggest publisher Gyldendal, Lena Petersson has achieved an excellent insight and understanding of strategic PR/Communication and marketing within the areas of travel and lifestyle. She is today helping leaders and organisations within travel, media and lifestyle in achieving their goals.